Are you, as a salesperson, unable to build a relationship with a dream client? That is not a problem at all. Sometimes it just doesn’t work. What you can do then is to transfer the potential client to another colleague within the sales team. It will not be the first time that you are able to reach an appointment and do business.
Also read: Reach Generation Z with social selling: 5 focus points
Companies that focus on social selling often no longer have an individual bonus scheme. They choose to pay out a team bonus when the predetermined goals are achieved, so that colleagues can cheer together when they succeed!
A strong foundation (and bank) of content
More than ever, B2B buyers are looking for answers online. Often even before the first sales conversation has taken dataset place. This trend is causing more and more salespeople to focus on sharing content. After a good start with strong content, we see that it decreases after a while.
Before you start with social selling, it is important to think about the long term. How do you keep entertaining the audience (even after the game) to ensure that they return to the stadium regularly? In addition to a strong base of content, you will also need to have sufficient content on the bench.
In addition to sharing texts, images and videos, you can use the opinion poll on LinkedIn to find out what content your fans want to see. You can shout out loud that you play the best football. But it sounds much more credible when your fans start shouting about you. To continue to score on LinkedIn, you will need fresh blood (uhhhh new content) to get the audience back on the benches, just like in football.
Best time to post
When is the best time to post to have a large reach on LinkedIn? It is a question that many companies do not have an immediate answer to. In this article you can read more about the moments when most interactions take place on LinkedIn.
But my advice is to put yourself in the shoes of your fans. That can differ greatly per target group. Also, don’t always stick to a day and/or time caseno email list to post. Do you normally have a large reach of people when posting on Tuesday afternoon at 5:00 PM? Then my advice is not to always stick to this. On Tuesday June 25, the Netherlands will play its last group match against Austria at 6:00 PM. You will most likely not succeed in scoring on LinkedIn, because a large number of people will already in-depth guide on hosting local fonts in wordpress be busy with the match. You will also not succeed during half-time, then there is often a toilet break and a refill of our drinkHow to ride the ‘TikTok buzz’ [4 steps]
Do you want more visibility on social media?Learn in the online mastercourse how AI can help you.