Review analytics.
After your campaign has been executed! it’s time to see how it performed. Some analytics to consider are:
- Web analytics like website visitors and time spent on page.
- Social analytics like shares and follower growth.
- Sales impact (#1).
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What information should I include in an audience profile?
In order to build accurate audience profiles! you need the following information:
- Values. What does your target audience value? This includes bigger-picture values and
- Preferred content type(s): Once your audience finds your content! what format would they prefer it in? Ebooks! blog posts! or case studies? Or podcast? Video? Determining the format will help you best serve your audience.
- Buying behavior: Is your audience algeria cell phone number list impulsive! or do they need weeks — if not months — before making a purchase? Are they open to your product or service anytime during the year or only during a certain season? If you sell beach chairs! for instance! your target audience is likely relatively impulsive during the summer months! when a beach chair is most necessary.
Ready to get started creating your own audience profiles? Let’s take a look at three examples you can use for inspiration before you create your own.
How does all of this come together to build your target audience profile? Let’s look at three examples together.
1. B2B Audience Profile Example: Marketing Maria
Let’s start with the example of a marketer. Instead of broadly targeting all marketers! we’re going to target Marketing Maria.
- Demographic information: 26 – 34 years old! mostly female! living in the Boston area. Works in marketing in the retail industry.
- Psychographic information: Interested in trends and industry news. Has a flexible work arrangement.
- Goals! challenges! or pain points: Increasing why invest in a postgraduate degree in investment advisory? social media engagement and maximizing team resources. Wants to expand social presence and improve sales. Lacks the tools for effective social listening. Struggles to convince leadership of social media’s value.
- Values: Enjoys the community that social media brings.
- Preferred channels: Instagram and YouTube.
- Preferred content type(s): Videos and case studies.