Guide to SEO Success 12 SEO Best Practices That

Everyone Should Follow The Only SEO Checklist You Need The Official Ahrefs Tutorial: How to Use Ahrefs to Improve SEO By Si Quan Ong ✓ Reviewed by Joshua Hardwick November 7, 2023 14 min read Si Quan Ong Si Quan Ong Content marketer @ Ahrefs. I’ve been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack. Article Performance Data from Ahrefs

Organic traffic 423 Linking websites 30 Sign up

for Ahrefs Get SEO metrics of any website or URL. Get the week’s best marketing content Email Subscription Enter your email Subscribe Evolve – Singapore – October 24-25 Contents Site Explorer Keywords Explorer Site Audit Rank Tracker Content Explorer Web Explorer Whether you’re new or old to Ahrefs, you’re in the right place. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer Site Explorer is our competitive research tool. With Site Explorer, you can see a website’s: Backlinks Keywords it ranks for in Google Site structure in a tree format Pages that are responsible for generating

the most search traffic Google ads campaigns

And more. do in Site Explorer, we won’t be able to go through every use case. Instead, we’ll cover a few low-hanging fruits: 1. Restore lost link equity from broken backlinks If there are broken pages with backlinks on your website, that link equity is wasted. You can reclaim the value of the link equity by either restoring those pages or redirecting the broken URLs to relevant live pages. Here’s how to find broken pages with backlinks on your website: Enter your domain

Go to the Best by links report Set the HTTP

code filter to 404 All the broken pages Cell Phone Number List Gansu  with links on our website For example, we could redirect this blog post about asking for tweets to this one on blogger outreach to reclaim around 42 referring domains: One of our dead blog posts with 42 referring domains 2. Find featured snippet opportunities Featured snippets are full or partial answers to a query directly on the SERPs. An example of a featured snippet If you can grab the snippet, you can jump ahead of everyone else. That means more search traffic to your site. Here’s how to find low-hanging featured snippet opportunities: Enter your domain Go to the Organic keywords report Set a Positions filter from 1 – 10 (you need to be on the first page to win it) Set a

SERP features filter to “where target doesn

’t rank” and check featured snippet Low-hanging featured snippet opportunities for our website, via Ahrefs’ Site Explorer You can now see thousands of keywords where you can try and optimize your pages to win the featured snippet. Follow the tutorial below to learn how to capture featured snippets. FURTHER READING Google’s Featured Snippets: All You Need to Know to Get Them 3. Reverse engineer a site’s structure Investigating a site’s structure shows you which parts of the site attract the most search traffic. Here’s how to see a high-level overview of a website’s structure: Enter your

competitor’s domain Go to the Site structure

report Mailchimp’s site  WHICH ONLY INCLUDES THE CONTENT TEAM AND structure For example, we can see that most of Mailchimp’s search traffic goes to its root domain. We can also click on the arrow to see a more detailed breakdown. A breakdown of Mailchimp’s subfolders From here, we learn that Mailchimp has a subfolder called “marketing-glossary” that gets an estimated 600K monthly search visits. MailChimp’s marketing glossary subfolder gets around 600,000 monthly search visits If you’re a competitor, creating a glossary could be a potential strategy you might want to replicate. 4. Replicate your competitors’ top pages If competitors get lots of traffic to pages about certain topics, you probably can, too. Here’s how to find you