Targeting accuracy : Allows you to target with great precision based on previous behavior, increasing the relevance of your ads.
Direct Interaction : Facilitate immediate interaction through integrated forms or CTAs that lead to specific pages.
Visibility and engagement : Increase the visibility of offers and promotions among users who are already familiar with your brand.
To capture sales qualified leads (SQLs), Google Ads and Social Ads strategies are highly effective. Google Ads allows you to reach users with job function email list high purchase intent through search and the display network, while Social Ads leverage advanced segmentation and social media retargeting to convert interested prospects into action-ready SQLs. Implementing these strategies effectively can speed up the conversion process and improve the efficiency of your sales team.
What to do once you have obtained the lead?
Capturing leads is just the first step in the conversion process. Once leads have been obtained, it is crucial to manage and nurture each type of lead appropriately to maximize their conversion potential. In this section, we will discuss strategies for handling both MQLs and SQLs effectively .
MQL Management
Marketing qualified leads (MQLs) are at an early stage in the buying cycle. They have shown interest, but still need to be nurtured to move further down the sales funnel. The key to handling MQLs is to provide them with the right content and interaction to convert them into SQLs.
- Develop educational content : Provide content that addresses the specific needs and problems of your MQLs. This can include the complete guide to planning your online store content blog articles, ebooks, infographics, and case studies that offer solutions and best practices related to your products or services.
- Personalized Email Marketing : Implement segmented email marketing campaigns that send relevant content based on the interests and behavior of the lead. Use lead scoring to adjust the frequency and type of content sent.
- Lead Scoring : Assign points to MQLs based on their interactions with your content and their demographic profile. Lead scoring helps prioritize the most engaged leads and determine when they are ready to be handed off to the sales team.
- Chatbot Engagement : Use chatbots on your website to interact with MQLs in real-time, answer their questions, and guide them uae cell number to additional resources. Chatbots can help qualify leads based on their responses.
- Webinars and seminars : Host webinars and online seminars that delve into topics relevant to your MQLs. Not only does this educate leads, but it also allows you to gather additional information about their interests and needs.
- Advanced Segmentation : Group MQLs into segments based on their behaviors and profiles to send them more personalized and effective messages and offers.
SQL Management
Sales qualified leads (SQLs) have shown clear purchase intent and are ready to interact directly with the sales team . SQL management focuses on providing an efficient and personalized sales experience to close the sale.
- Quick Contact : Respond quickly to SQLs to capitalize on their interest. Ideally, the sales team should contact SQLs within the first few hours of them showing interest in the offer.
- Meetings and demos : Schedule meetings or live demos to present your product or service in detail. Customize the presentation to address the lead’s specific needs and questions.
- Custom proposals : Create custom proposals that detail how your product or service will solve the lead’s problems and add value to their business. Include clearly defined pricing, benefits, and terms.
- Active Follow-Up : Proactively follow up with SQLs after meetings or demos. Use emails, phone calls, or personalized messages to address any concerns and keep the lead engaged.
- Offers and promotions : Offer incentives such as discounts, free trials, or additional benefits to encourage SQLs to make a purchasing decision more quickly.
- Using CRM : Use a CRM to manage SQL information, track their interactions, and coordinate the sales process. CRM can also help you identify patterns and optimize the conversion process.