Google’s spam policies). If you’re wondering what sets
“good” programmatic content apart from bad, the answer often boils down to data and relevancy. Sites like Wise and Zapier can generate millions of pageviews from programmatic content largely because they offer good, product-relevant data in a format that’s useful to the reader: Wise’s currency conversion pages also include historical conversion rate data, rate comparisons with other banks, and the ability to actually send money using Wise. Zapier’s app pages are more than basic lists of tools: they show dozens of useful workflows and allow the reader to actually set them up for themselves. Today, it’s technically
possible to generate huge numbers of website
pages with little more than a ChatGPT subscription, a Google Sheet, and a simple script (which ChatGPT can even help you to write). But just because you can, theoretically, put content creation on autopilot, it doesn’t mean that good results will follow. This type of thin content isn’t likely to generate meaningful traffic for a sustained period of time. Relevant, unique data is usually what makes the difference between helpful content and spam. How to get started with programmatic SEO True programmatic content creation can get very complicated, very quickly. Thousands (even millions) of data points need to be
sourced, synced, and updated. Thousands
of URLs need to be indexed, and thousands of internal links need to be built. To create something like Wise or Zapier have built, you need developers. But not every programmatic project has to be quite so complicated. You can attract plenty of traffic with just a few hundred or a few thousand pages. Here’s a simple no-code process to get started with programmatic SEO. It will help you identify great keywords for programmatic SEO, automatically build prototype pages, and even communicate more effectively with the developers who’ll bring your vision to life. 1. Find keywords that scale Programmatic content
works by targeting thousands of similar keywords
with one basic page template. So to get Dominica Email List started, you need to find relevant keywords that have hundreds (or even thousands) of similar variations. Start by entering your seed keywords into Ahrefs’ Keywords Explorer. For a personal finance website, you might use terms like debt management, cost of living and expense tracking. Then expand your list of possible keywords by selecting the Matching Terms report: Ahrefs’ Keywords Explorer If you’re not confident in your ability to rank for high-competition keywords, it can be useful to filter your results by setting the Keyword Difficulty to <20 and the DR of top-ranking sites to <30. This will show keywords that most websites could rank for—even those without lots of
backlinks: high-competition keyword filter
for patterns in the keywords. In this case, many of the “cost of living” keywords reference a particular location: keyword list on Ahrefs To home in on just these types of keywords, we can use the Include filter to show all keywords that include “cost of living in”: keywords that include “cost of living in”: Looking at this example, we’ve found 1,143 keywords with a combined monthly search volume of 122,000. Successfully ranking for even a few dozen of these terms could generate substantial traffic for your website. These keywords are perfect for programmatic SEO. The
type of content that would best help someone
searching for “cost of EXAMPLES OF PROGRAMMATIC SEO PROGRAMMATIC living in arizona” is likely to be very similar to the type of content that would help someone searching for “cost of living in california.” The data on each page would need to be different, but the structure and main ideas would be the same. 2. Check search intent Next, you need to work out what type of content would help people searching for these keywords. If you look at the SERP for a few of your “cost of living” keywords, many of the search results contain the same types of information: A cost of living score on a 0–100 scale Comparisons