China’s economy is slowing down, and this is having an impact on Japan, with exports to China falling. Trade friction with the United States is also having an effect, further exacerbating the slowdown.
In spite of this, the Alibaba Group seems to be maintaining
A good performance. In its financial cameroon whatsapp data report for the October-December 2018 period, releas on January 31 this year, the group’s overall sales increas 41% from last year to 117.278 billion yuan (approximately 1.9119 trillion yen).
Furthermore, the number of monthly active users of the Alibaba retail platform has been announced to be 699 million. Incidentally, amazon.com’s fourth quarter sales were $60.5 billion (approximately 669.3 billion yen), with 310 million active buyers. Like Amazon
, Alibaba is a leading company in the e-commerce world, and in recent years has been developing various new business models. One of these is the “New Retail Strategy.”
In this article, we look into the various “New Retail Strategies” currently being developed in China.
“New Retail” is an evolution of “O2O”
“New Retail” is the embodiment of the how is the financial market for professionals? concept of new retail (retail for individual consumers, customer-oriented) that will come in the future 10 to 20 years from now, proposed by Alibaba Chairman Jack Ma in October 2016. In other words
, it is a retail business that utilizes technology and data to fuse offline and online, which is revolutionary in that it provides a better customer experience and simultaneously solves the business issues of retailers.
“New Retail” is not just the concept of “O2O,” which means sending
customers from online to offline, but is also call “OMO (Online Merger Offline),” which means the fusion of online and offline, and is a new retail business model that integrates online and offline = logistics, data, technology, etc. and utilizes them in retail. And
“New Retail” is not only Alibaba, but also Chinese Internet giants such as JD.com, Tencent, Suning.com, and Meituan are developing new retail services as if to compete with Alibaba. Next, let’s look at some representative examples of “New Retail Business” in China.
What is Hema Fresh, the core of Alibaba’s “New Retail Business”?
Hema Fresh, operat by Alibaba , is text services a next-generation supermarket that combines four elements: a cashless supermarket + food court + fresh fish preparation + rapid delivery (logistics).
Hema Fresh is an unmann store with self-checkouts, where you scan the product QR code, bag the product yourself, and pay with Alipay. The purchas product is deliver
to your home free of charge within 30 minutes if it is within 5 kilometers of the store.
What’s more, what’s unique is that it has a food court
where you can eat the fresh products you buy on the spot. There is an aquarium inside the store, and after purchasing crabs and fish, you can eat them in the food court.
In other words, it is a supermarket that combines online and offline, combining a supermarket + unmann register + smartphone payment + eat-in + same-day delivery.