For example, if you want to increase sales, you may track leads or revenue generated. If you’re trying to build brand awareness, then maybe it’s website views or new followers on social media.
3. Set your budget.
Thankfully, many modern B2C marketing tactics and mediums are low to no cost, but before you get started you want to have a firm grasp united states of america email lead on how much your team can spend if needed.
This will impact whether or not you can invest in specific premium tools or even paid ads.
Here are some resources to help:
- Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]
- How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
4. Clarify your brand positioning.
Now, this is a bigger question beyond just malaysia cell phone number list your B2C marketing strategy: how do you want your brand to be perceived in the eyes of your target audience? How will it be different from others in the space?
This is your brand position, and having a firm grasp of it will inform all of your B2C marketing messaging. To be honest, it’s a big endeavor, but for these intents and purposes, you can focus on your unique selling point (USP) and brand voice.
- Unique Selling Proposition (USP): Clearly state what makes your product or service different and valuable.
- Brand Voice: Develop a consistent tone that resonates with your audience (e.g., friendly, aspirational, authoritative).
Marketing thought leader and founder of Mailshake Sujan Patel unpacks brand positioning in detail in “A Complete Guide to Successful Brand Positioning.”
The list of platforms and tactics you can use for B2C marketing is long and growing.
It’s easy to get caught up and want to try everything, but when it comes to achieving your goals, it’s best to focus your strategy on proven avenues and experiment on the side.
Your strategy may include, but is not limited to:
- Content Marketing: Blogs, videos, and other content to educate or entertain.
- Social Media Marketing: Sharing and engaging with your audience where they hang out. You can also consider social selling. Platforms like Instagram, Facebook, TikTok, YouTube, and Pinterest are particularly popular for B2C brands.
- Email Marketing: Use personalized emails for nurturing and retargeting.
- Search Engine Optimization (SEO): Attract organic traffic by optimizing for relevant keywords.
- Influencer Marketing: Partner british people use m-commerce in bed with influencers in your niche to tap into their audience.
- Personalization: Use data to deliver tailored customer experiences (e.g., product recommendations, location-specific offers).
- Paid Ads (or pay-per-click (PPC)): Use Google Ads or social media advertising for targeted campaigns.
- Purchase Incentives: Discounts, promotions, free trials.
- Loyalty Programs: Offering exclusive benefits and rewards for return customers.
Look at your existing audience’s behavior and data to determine what platforms and types of content they enjoy and align this with your budget. When it comes to social media, I’ve also always found this chart from WordStream helpful.