It is a very complete and useful resource for potential Piktochart clients: startup founders looking for inspiration for their pitch deck.
It shows that it is perfectly possible to introduce product content within a mainly informative article aimed at an audience that probably does not yet know the brand or its solutions.
SEO Copywriting Example 3: Salesforce
Traffic and positioning data
- Monthly organic traffic generated by the page: 119,800
- Number of keywords they rank for: +5,000
- Principales palabras clave: crm, crm meaning, what is (a) crm, customer relationship management, crm platform, crm definition, what is customer relationship management, crm system, etc…
SEO writing data
- Título: What is CRM?
- H1: CRM 101: What is CRM?
- URL: /crm/what-is-crm/
- Number of words: 1904
- Content type: Support article (/crm/what-is-crm/) within a larger pillar page (/crm/) that tells the whole story of CRM systems. Other support articles or episodes within this same pillar would be /crm/examples/ or /crm/benefits-of-crm.
- Table of contents or navigation menu: no, within the article itself, but overseas data there is a kind of right-hand side navigation menu that links to other supporting articles in the same pillar.
- Number of sections or H2s incorporating keywords: 14
Why is this a great example of SEO content?
We are facing one of the great classics of SEO writing. And raise your hand if you have below are some indicators that indicate that mobile ux needs improvement not faced a content as legendary as the “What is…” style article.
These types of queries correspond to the first stage of the buyer’s journey , that is, the moment when your potential clients do not even know that you exist, but have heard something about a possible solution.
And the search is made: What is…?
volumes by their very nature, and that is why they definition articles are extremely popular among marketers.
And although at first glance they seem very simple, they are complex pieces from the point of view of SEO content writing .
In summary: what can we take away from this SEO content?
It is not easy to maintain a basic focus on “What is…” and at the same time have b2c phone list it be a complete article that resolves all the doubts that the user has at that stage of the journey, without falling into the temptation of going off on too many tangents.
But look at the artistry of the Salesforce content team. Look specifically at H1 (What is CRM?) and the first H2 (This is a simple definition of CRM).