No matter what market you operate in, chances are Amazon is your competition. It’s hard to think of anything you can’t find there.
The positive side is that we can explore the world’s largest marketplace to help us find good keywords to use in our business.
We’ve all gotten used to using Google Suggest to find keywords for our website, right? The idea with Amazon Suggest is pretty much the same.
However, on Amazon you will be looking for product-related keywords and keywords optimized to attract and guide buyers. This makes Amazon Suggest more optimized than Google for e-commerce.
Let’s see the steps.
When you type in the Amazon search engine, as well as in Google, the page will show a series of suggestions based on the keyword you searched for.
Here, we can see several long-tail keyword options suggested by Amazon. These are usually relevant words with purchase intent, as the suggestions are based on popular searches and the products sold.
Long-tail keywords have higher conversion potential and are typically less contested than broader terms that generate more traffic .
You can repeat the same process with the other main keywords on your website.
Speaking of which, be sure to check out our full eBook on how to study and define your business keywords below:
Amazon categories
In addition to using Amazon’s suggestions, you whatsapp number list can use their categories and organization as a reference.
A very common mistake in online stores is to worry too much about keywords on product pages, to the point of neglecting organization by categories.
Often, the process is done according to what pleases the store owner most.
Categories are also very important pages for converting customers and attracting web traffic, especially when we think in more general terms.
Therefore, using the world’s largest marketplace and learning from the organization and the keywords they use for their categories can have a huge impact on your strategy.
The first step will be to find the Amazon category that competes with your business.
If you can’t find an ideal category, you can search for your product and identify where it is located. Let’s see where a bookshelf is:
They are in the Home & Kitchen category, so we can visit this category and see what keywords are used in the organization of this department.
You can now drill down deeper into divisions and organizations to learn more details and keywords they use.
Look at the variation of subcategories within the Furniture department. Thinking about the current context, let’s see what they present for Home Office :
And we can keep moving forward.
If we select Home Office Chairs, we will discover even more options abundant in words:
All of these terms can be variations and different terms for you to use on your products and to organize your website into the categories your audience is searching for.
Give power to your Amazon searches
In addition to manual Amazon searches, such get first on google in 9 steps as those exemplified above, you can further refine these searches using a tool called Keyword Dominator.
This tool has search capabilities for Google, YouTube and Amazon:
For comparison, we will do the same search that we did directly on Amazon, but in the tool
Notice that we got over 600 keyword suggestions, much more than we saw on Amazon Suggest.
That’s why Keyword Dominator can help us with a wide variety of enriching suggestions.
Steal your competitors’ top keywords
It is important to say here that you list of real mobile phone numbers can and SHOULD repeat the processes of the two previous topics that we did on Amazon, only this time on your competitors’ websites.
It is essential that we analyze what our competitors are doing better in order to optimize our website and outperform them. Especially for the SERPs where they appear in the top positions.
In addition to this manual search, it is important that we delve deeper into our comparison.
You probably already know who your main competition is, and that’s where we’ll start.
To do this, we will need to use a keyword tool. There are several quality ones on the market today. Let’s use SEMrush for the following examples.
Let’s continue building on the keywords we used earlier like “bookshelves” and look at the following domain:
Now the goal is to identify the keywords for which your competition is ranking on Google. To do this, we will go to the “organic search” feature:
After clicking on “see details”, we will see the list of all the keywords with which our competition ranks on Google:
You can repeat the same process with other competitors, remembering to look at difficulty, volume, and search intent.
In addition to the options taught, there is a very efficient way to identify new keywords for your website by analyzing your competition.
Still within the competitive analysis functions, you will find one called “keyword gap”:
In this tool you can select your domain and that of your competitors and compare them.
The goal here is:
- Finding keywords that your competition has and you don’t.
- Finding keywords that you have, but in which your competition ranks better
You can compare up to 4 domains simultaneously.
To show you an example, we will use only two domains.
After making the comparison, we will have a list with all the keywords from both domains. SEMrush itself offers you filter options, which makes it easier to find the best terms.
In the example, I selected the “missing” filter to identify words that my competition has and I don’t.
This is a great opportunity for you to identify gaps in your keyword strategy and find good terms to reach new people.
In addition to being a way to improve your business, you also get rid of a competitive advantage that your competition has.