and agency founder. He’s helped dozens of companies
improve their content marketing and SEO, including Google, Zapier, GoDaddy, Clearbit, and Algolia. He’s also a novelist and the creator of two content marketing courses. Article Performance Data from Ahrefs Organic traffic 1.09K Linking websites 130 Sign up for Ahrefs Get SEO metrics of any website or URL. Get the week’s best marketing content Email Subscription Enter your email Subscribe Evolve – Singapore – October 24-25 Contents Examples of programmatic SEO Programmatic… or spam? How to
get started with programmatic SEO Programmatic
SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way. It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews each year. Programmatic pages are usually created from data in a database, like product prices, weather, or location information. To create programmatic content at a large scale, it helps to be a web developer, but there are less technical ways to learn some of
the core principles We’ll show you how
SEO is a new term for an old idea. If you’ve ever visited Amazon, Yelp, or TripAdvisor, you’ve visited a programmatic page. In fact, if a company offers thousands of products, or provides services in thousands of locations, a programmatic approach to content creation is virtually necessary. But you don’t have to be an ecommerce giant to find programmatic content useful. Nomadlist’s location pages URL: https://nomadlist.com/chiang-mai Estimated pages: 25,873 Estimated monthly organic traffic: 41,200 Nomadlist helps aspiring digital nomads work out which countries and cities to visit. The website has thousands of programmatic pages
sharing the same core information—
like internet speeds, average South Africa Email List temperatures, and common languages—for towns and cities across the world. programmatic page on nomadlist.com Zapier’s app directory URL: https://zapier.com/apps Estimated pages: 800,632 Estimated monthly organic traffic: 306,000 Zapier is a workflow automation tool that connects different software products together (allowing you to automatically save new emails into a Google Sheet, for example). The company has programmatically created landing pages for each of the thousands of products they integrate with, showing the tools they connect to, and the workflows that can be triggered. zapier app directory page Webflow’s website templates URL: https://webflow.com/made-in-webflow/website Estimated pages: 31,516 Estimated monthly organic
traffic: 27,600 Webflow is a no-code website builder
. They’ve used programmatic SEO to build unique landing pages for thousands of website templates created by their users. Their strategy generates a good amount of traffic, but also makes it easy for visitors to clone the templates and become a Webflow user. webflow website Wise’s currency conversion pages URL: https://wise.com/us/currency-converter/ Estimated pages: 14,888 Estimated monthly organic traffic: 4,667,719 Wise offer international banking services, including currency conversion. They generate millions of monthly pageviews by programmatically creating landing pages to help users
convert between different currencies—
from US Dollars to GET HELP WITH FURTHER READING LINKS YOU’LL Indian Rupees, from Indian Rupees to Mexican Pesos, and so on. Virtually every currency pair has its own unique page. Wise’s currency conversion page Programmatic… or spam? Before you get too excited about the prospect of publishing thousands of pages, it’s worth considering the words of Google’s John Mueller: “Programmatic SEO is often a fancy banner for spam.” Any company that publishes a huge number of very similar pages runs the risk of creating thin content: content that offers little to no value to the end user. Like any other page, programmatic content needs to satisfy user intent (and not violate
