Use data: Show post statistics that demonstrate how non-branded and authentic content outperforms static branding.
Examples: Show examples of successful social media accounts from other companies or organizations without fixed templates or logos.
Trial period: propose a trial period where you experiment with new branding techniques and measure the results.
Education: Explain why social media requires a different approach than traditional media. Emphasize the differences in context and user behavior.
Visual presentation: create a presentation with visual examples that show the difference between old school branding and new techniques.
A compromise: logos in carousels and videos
If you really want to add a logo, do it subtly. For example, on Instagram you can add your logo in the last telegram number database photo of a carousel. For reels or short videos, you can end with a call-to-action that subtly shows your logo. This ensures that your branding is present without distracting from the content.
Image TikTok Red Cross and Instagram Municipality of Amsterdam
Frank Body on Instagram: This Australian skincare brand uses employees, customers and products to showcase their brand personality. Their posts are visually appealing and humorous, which creates a strong connection with their followers.
HEMA on Instagram and TikTok : the Dutch retailer uses their products in a creative way on social media. With humor and inventiveness they create content that is both entertaining and informative. On TikTok they even have their own series in collaboration with creators. No clear logos or templates, but often content that is recorded in the store and with employees in their work clothes.
Red Cross on TikTok:
This NGO shares inspiring and often funny
A stories full of first aid tips, created by young employees
City of Amsterdam on Instagram: By using cityscapes, events and policies, the city communicates its brand pcmark 10 full system disk performance personality and values in an attractive way. Moreover, their Instagram profile page is brilliant: with the and the word ‘Mokum’ in the featured stories.
Scoring on LinkedIn: Social Selling Explained in Football Language . Examples of successful branding on social media
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