a “pod” structure, making it relatively easy to hire

d scale up the team whenever a new client joins. SEO agency pod team structure example As Matt Cayless explains: “Each client is matched with a pod consisting of an account manager, an SEO specialist, and an outreach specialist. This ensures that the client receives a well-rounded service, with each member bringing their unique expertise to the table.” Matt Cayless Matt Cayless, Founder & Director Bubblegum Search 7. Flat team structure Another different approach comes from Position Digital. In this example, the whole agency works collaboratively towards a quarterly target—and it’s no different for the SEO team. Visualized, the team structure is flat. Everyone in the SEO team is focused on

certain SEO tasks and reaching an agreed goal

. This goal-oriented approach means that everyone in the SEO team is focused on the delivery rather than just being available when your client calls or emails you. Now you’ve got a sense of what SEO team structures look like, let’s look at how we can build your SEO dream team. How to build an SEO team Building an SEO team falls into three steps: Determining your goals and

hiring needs Finding your talent Setting

up your task management software to manage it all 1. Determine your goals and hiring needs The size of your team depends on what you’re trying to do and how much money you have. The first thing you should do before hiring anyone is to figure out your competitive landscape. You can do this using Ahrefs’ Keywords Explorer and Content Gap tool. You’re trying to figure out three things: What kinds of keywords am I going after? How competitive are these keywords? What roles do I need to fill the most?

For instance, if you currently have a lot

of content but it’s not ranking, you’ll  Cell Phone Number List Belize need to allocate more budget to link building, especially if you’re targeting highly competitive keywords. But if you don’t have much content yet, your focus should be more on building a content team. There are two quick ways you can use Ahrefs to determine your team’s needs: 1. Use the SERP overview in Keywords Explorer to determine if you need links The SERP overview allows you to see what pages are ranking for a given keyword and how many links those pages have. You can also see each page URL’s Domain Rating (DR) score. Using this tool, you can determine if

your pages need more links in order to beat the

competition. For example, if we take a look at the keyword “seo tools,” we can see that Ahrefs is currently in position #4, with 1,872 backlinks from 646 referring domains. SEO Tools SERP highlight, via Ahrefs’ Keywords Explorer The competitors beating us have thousands more links than we do, so this tells us that we may need link building to rank higher for this keyword. (I say “may” because Google’s search algorithm is complicated, and we can never say with 100% certainty that one thing alone is the cause of

rankings.) If you have a lot of content already

and—after reviewing your  SEO TEAM EXAMPLES FOR INSPIRATION keywords—find, on average, you’re not beating your competitors due to a lack of backlinks, then you should prioritize putting together a link building team. 2. Use the Site Audit tool to check your technical SEO Ahrefs’ Site Audit allows you to take a peek inside your website’s technical SEO. When you run an audit on your URL, you’ll be given a Health Score that shows you how healthy your site’s technical SEO is. This score is based on a variety of factors, including page speed, CSS and HTML, meta tags, and more. Site Audit dashboard overview, via Ahrefs’ Site Audit