Most retailers focus all their marketing efforts on the pre-Christmas period. But you shouldn’t forget about the post-Christmas period either. You get a lot more new customers before Christmas than you do during the rest of the year. And most of them can become your loyal fans.
How does a “Christmas” customer differ from a regular customer?
A well-known marketing maxim says that it is chinese overseas africa database significantly cheaper to retain existing customers than to acquire new ones. But Christmas customers are not ordinary customers . In order to prepare a successful marketing strategy to retain them, you must first realize what their specificities are.A Christmas customer doesn’t plan to shop with you repeatedly.
But you can change all of this with the right strategy. How can you do that?
A positive shopping experience is essential
Building a long-term relationship with your customer 5 points on the amendment to the telecommunications act starts with their first purchase, so make sure everything goes smoothly – from placing an order to secure payment to reliable and fast delivery.
Also, think about quality customer service (random buyers will probably have more questions than your loyal fans) and helpful handling of any complaints . Another popular benefit is the extended return period for unsuitable gifts.
OUR TIP: Focus on dissatisfied customers
You need to actively communicate with dissatisfied customers, otherwise they may continue to share their negative experience and damage your image – this is doubly true for new customers. Therefore, be patient, understanding and proactive in handling complaints. If you react quickly, take the necessary measures and send a small gift as an apology, a dissatisfied customer may suddenly become your fan.
Small joys with a big impact
A random buyer will develop a relationship with you if you prepare a small surprise for them. For example, just wrap a small gift with the purchased goods . Such a gift should be practical, related to your assortment and have a Christmas theme.
For example, if you have an online store selling bakery goods, you can include a Christmas-themed cookie cutter with your order. If you sell toys, include a Christmas coloring book. For cosmetics sellers, a small Christmas soap is a suitable gift.
A positive shopping essential
E-books are a great way to make a lot of money for little money. You can send a customer a guide to practicing proper running technique with a pair of running shoes, a few original recipes with a new grill, or tips for growing exotic plants with a designer flower pot.
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Motivate customers to make further purchases with a tailored newsletter
Did you manage to get emails from customers for marketing purposes during the ordering process ? Great, but keep in mind that you should reach “Christmas” customers with a different type of newsletter.
Remarketing campaigns
Dynamic remarketing is a great way to repeatedly remind your holiday customers of you, so they can come across you while browsing the internet or on social media, and gradually build a relationship with your brand .