TikTok is a big player compared to other social platforms. You have to stay up-to-speed, because trends come and go. It is therefore important to understand how trends emerge, develop and ultimately influence your strategy. Keep an eye on your own data and don’t be afraid to try new things. Who knows, you might surprise your target group in a positive way.
Penalty
More and more often, salespeople are choosing
AI tools to create content. My advice is to
A only use these tools to get inspiration. Do not blindly copy the texts to post on LinkedIn. In addition to not being original, this is immediately punished with a low reach and that also applies to the messages you post afterwards.
Penalty
I also notice that more and more sellers are using AI to automatically make the first contact by sending bulk messages. specific database by industry Every week my inbox is filled with these types of messages. Everything shows that there is no genuine interest. It is annoying for the recipient and if you use these types of tools to send bulk messages, you increasingly get a penalty caseno email list from LinkedIn in the form of a (temporary) ban.
Use data: Show post statistics that
A demonstrate how non-branded and authentic content outperforms static branding.
Examples: Show examples of successful social media accounts from other companies or organizations without fixed templates or logos.
Trial period: propose a trial period where you experiment with new branding techniques and measure the results.
Education: Explain why social media requires a different approach than traditional media. Emphasize the differences in context fascinating changes to widgets and user behavior.
Visual presentation: create a presentation with visual examples that show the difference between old school branding and new techniques.
A compromise: logos in carousels and videos
If you really want to add a logo, do it subtly. For example, on Instagram you can add your logo in the last photo of a carousel. For reels or short videos, you can end with a call-to-action that subtly shows your logo. This ensures that your branding is present without distracting from the content.
Image TikTok Red Cross and Instagram Municipality of Amsterdam