This is because they first need the metadata of the content references, to identify and label them. As more platforms start using it, they will be able to label more content.
To encourage the use of content credentials, TikTok is joining the Content Authenticity Initiative (CAI), led by Adobe.
Also read: Misleading images on X and TikTok: how do these channels deal with disinformation?
Media literacy campaigns
Experts recommend AIGC labeling to support responsible content, but warn that it can potentially confuse viewers, for example, if they don’ whatsapp lead t know what the labels mean.
As mentioned earlier, TikTok has developed ‘media literacy campaigns’ for this reason, in collaboration with experts. These help to recognize AIGC and disinformation, but also to view them critically.
With MediaWise, the platform is updating their new Safety Center page, which features videos that explain more about the AIGC labels. This helps with media literacy skills.
Tackling harmful content
There are people who intentionally use AIGC to mislead others . That’s why TikTok’s guidelines prohibit misleading AIGC, whether it’s labeled or not.
TikTok continues to invest in combating harmful AIGC, signing an industry pact to combat the use of misleading AI in elections, as well as caseno email list deploying new detectionThe Best Times to Post on Instagram, TikTok, LinkedIn, Facebook & X in 2024
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