When the number of competitors is unlimited, you need to do some serious research to find a specific and distinct angle that separates your content from everyone else.
And the result is a very professional, fact-based, well-finished evergreen piece.
What makes good evergreen content?
Another positive point: the scientific studies referenced in this article will continue to be applicable for a long time, so the need for updates will be minimal.
Evergreen Content Example 3: 50 Parenting Hacks
Why is it evergreen content?
Items like this are absolutely timeless and never go out of popularity.
After all, every parent is looking for that miracle: the one that will make their children tidy their room on their own, eat spinach or sleep through the night.
What makes it a good example of evergreen content?
It is aimed at a huge audience (parents of newborns, toddlers and older children) and uses whatsapp data language that will not age prematurely.
The author did a lot of research to find the issues parents are most looking for advice on and answered that need with actionable tips and tricks that make their hectic lives just a little bit easier.
The reason SEO writing exists is simple: people need information (and ask questions), so they include relevant keywords in your article turn to Google in search of a solution (in the form of articles, guides, videos… content).
This desire to learn, understand and know is what gives meaning to SEO content.
And with that concern comes your opportunity
as a marketer: meeting the needs of your potential clients.
If they are information needs, that’s where your content is; if they solid research are purchasing needs, that’s where your product or service is.
In our case, as we are a content agency, it happens like this:
- Do our users want to learn something? For example, how to do an SEO benchmark ? We will explain it to them.
- Do our users want to hire an agency to do it for them? We tell them caseno email list everything they need to know to take the step.
Some people come to our SEO content and don’t need the services of an agency; and others do. As a result, SEO content writing is responsible for 90% of our leads and 70% of our clients.