Using the keyword analysis tools at your disposal, choose keywords that have the most optimistic future or that have remained stable over the past year.
Optimize long-tail keywords
Long tail keywords are good allies for SEO optimization of evergreen content.
These are longer (three or more words) and more specific combinations of words that help you reinforce the relevance of your content for a particular search intent.
Typically, the longer the query, the less competition it will have in the rankings due to its specificity.
(Although certain long-tail keywords may also have a lot of competition, especially if they indicate a clear purchase intent.)
Imagine you have an online herbal tea shop and you are creating accurate mobile phone number list an evergreen guide on relaxing herbal teas. The main keyword (“relaxing herbal teas”) has a monthly search volume of 1,600 in the Spanish rankings.
A good analysis of long-tail keywords will quickly reveal more specific, but equally interesting keywords for your evergreen content, such as:
- Relaxing and digestive infusions
- Muscle relaxing infusions
- Relaxing infusions for sleeping
- Relaxing infusions to help babies sleep
- Relaxing infusions for pregnant women
Incorporating these keywords not only increases your some additional technical information that indicates you need a website redesign chances of appearing in search rankings, but also helps you make your content as comprehensive and relevant as possible.
Produce the best content
Yes, any article should be a well-written, thoroughly researched, SEO-optimized piece.
But evergreen content is what will attract visitors to your this increases website for a long time (at least, if the work is done well).
And that means competition to rank for these types of keywords is fierce.
If it’s not brilliant work
you’ll hardly make it to the top. And in the best case scenario, your caseno email list competitors will quickly come to knock you off your site with better content.
In reality, this can always happen. The normal thing is to strive to create the best content possible and then make adjustments and optimizations on a regular basis or when you start to lose positions.
While you’re doing this work, make sure to keep your evergreen content always up to date and in perfect condition.