Preview
Let’s start with a short preview. Before you can start scoring on LinkedIn, it is important to know what social selling is. It is starting and maintaining relationships on social media through content (reacting or sharing yourself) and personal contact. By showing genuine interest in the customer, salespeople can increase their credibility.
In short, it comes down to developing lasting relationships with customers as part of the sales process. Now that you know what social selling is, it’s time to switch to the stadium: scoring with your personal profile on LinkedIn.
Football stadium
The personal profile on LinkedIn can be compared to a football stadium. This is the place where you want to datasetattract as many visitors as possible. In order to receive visitors, you will at least have to have the basics in order. Otherwise, there is a big chance that your fans will leave the stadium before the final whistle has sounded.
Need help optimizing your personal LinkedIn profile? Then the article 22 must-haves for a distinctive LinkedIn profile will definitely help you. See it as an opportunity not to be missed. The perfect assist to make your fans cheer with happiness after visiting your personal page on the business platform.
Fans
In football and social selling it is important to stay in touch with your fans. If you do not hear from you for a while, they will quickly forget you. One way to stay in touch is to regularly share new content. To also get the ball rolling outside your network, it is also important to respond to content from (potential) customers. In this way you can also reach customers outside your own network.
You can react in the form of a like, reaction or repost. For a large reach of people, you can best do this with the entire sales and marketing team. By sharing valuable content over and over again and being involved with the fans, they will eventually act as ambassadors. As a result, they will also show other fans the way to your caseno email list stadium for a first introduction.
One team, one task!
In order to win a match, the team will have to play well together. In football, the best collective usually the most important question becomes champion and not the team with the best players. This also applies to the application of social selling. In order to score on LinkedIn, marketing and sales will have to work well together.
Marketing and sales often have the same goal to reach customers. But in practice you often see that both departments do not work together (well). Marketing and sales will have to determine together which content is needed to reach the customer. Then they will have to discuss with each other how this content can be translated into personal content.