2024 is a year packed with big events. Think of the Summer Games, the European Championship, the Eurovision Song Contest and the European Elections. With TikTok as an entertainment channel, the platform is a virtual extension of such an event. From behind the scenes to fan reactions, there is definitely a lot of ‘buzz’ to be found on the platform. As a brand, you could respond to that with TikTok trends, but how? In 4 clear steps I explain how you as a brand can piggyback on that buzz on TikTok.
1. Understand TikTok’s ‘speed of culture’
TikTok is a platform where you have to switch quickly. What do we mean by that? We distinguish content in different types: moments, signals and forces . For this article we focus on moments.
Moments are a type of content that goes viral among users in a period of days to a few weeks. For this type of content gambling database, you have to act quickly before it is past its sell-by date. An example of a moment is Brazilian marketing (here my colleague Puck Timmermans explains the trend ).
How can you prepare yourself as a brand for such a moment? It’s very simple: scroll and be ready. Of course, there are social listening apps to track trends, but most virals you only really understand when you are actively on the platform.
However, the big advantage of events is that you know something is coming. For example, Joost’s song for the Eurovision Song Contest came out on February 29. By looking closely at what’s going on on the launch day, you can, for example, play into TikTok trends .
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TikTok is an entertainme
2. Entertainment first so think about entertainment. Especially on this platform it is important that people become emotionally richer after seeing your content . With a laugh and a tear, you have to think.
Will viewers be entertained after watching your content, will they be enriched with a fact or is it recognizable to them? Be authentic caseno email list . TikTok users quickly sense when humor is too forced. The Olympic Games themselves do this well on their TikTok channel , for example .
Also read: 7 tips to grow organically on TikTok
@paris2024officiel we’re not that bad don’t worry 
#funny #olympics #meme #paris ♬ original sound – Wrinkle the Duck
3. First, second and third half
A nod to classic tentpole marketing: using TikTok to play before, during and after the event . Fans look forward best woocommerce payment gateways for wordpress to the event weeks in advance. So they will also share their enthusiasm online. Just like they will chat a few days after the event.
Play on the enthusiasm of the target group by being just as enthusiastic. For example, tell them that you, just like them, are looking forward to the event. This connects that community to your brand. For example, see Adecco setting up a TikTok series for their trip to Paris at the TeamNL House.