In every program there are always people who doubt whether they want to participate. “Isn’t it my own social channel?”, “Why should I share content?”, “That will take up too much of my time?”, are frequently asked questions by the doubters.What else can we teach them?
We can convince doubters with figures and examples. The great thing about employee advocacy programs is that everything is measurable with the tools that are available. You can always see exactly what it yields. That insight can create willingness.
It is easier to talk if you can show that we have generated millions of extra reach or thousands of clicks. phone number leadExamples of colleagues also help. By giving attention to and highlighting colleagues who are successful with social content placement, you can inspire the doubter again.
The Refuser
Besides the doubter, there is always someone
A who is present in the (virtual) space with his or her hands crossed in disapproval. Someone with a lot of resistance, little desire and critical remarks.
What else can we teach them?
Sometimes there is nothing to learn. Remember that an employee advocacy program is not mandatory! You give the employee the tools and help them where possible. But if they don’t want to, then don’t. It’s up to them to join or to leave.
HR and Legal
Also not unimportant in employee advocacy programs are these two roles. HR sits on a piece of code of conduct, after all you form a community as an employee advocacy program.
Content can often be presented in the available tools and that requires an open approach. Legal is often on the content. Certainly in certain industries, such as the medical sector, there are many pitfalls in sharing content. Legal can and should play a major role in the area of approval.
What else can we teach them?
We can mainly involve them in a program. HR in the form of codes of conduct, without it being a deterrent for the participants caseno email list . Legal with building trust in the content we publish, so that the approval process and speed of sharing is optimal.
Of course, there are always more groups or personas to think of. However, these are the mos t the ultimate guide to wordpress conversion tracking common types in our programs. If you are missing roles or would like to see them described, please let us know in the comments.Attention creators! TikTok is now labeling AI c