If you run an audit on your site and find that you have
a poor score, you know you need to hire a developer to help take care of your technical SEO issues. Better yet, you can give them the audit report. They will know exactly what they need to do in order to fix your site’s issues. 2. Find your talent Once you’ve determined who you need, you have to learn how to find and hire them. There are many ways to find people to work for your company. These include searching online job boards, asking friends and family, going through talent agencies, etc. A few great options include: Indeed or Zip Recruiter for general job listings ProBlogger or Mediabistro for finding
writers Upwork or Fiverr for hiring freelancers
You can also check out some of these job boards for marketers. This “job boards” article is written for marketers looking for a job, but you can go to the boards as an employer as well. Note that the quality of people you attract from these job boards is directly related to the quality of your job listing. If your listing doesn’t sound interesting and enticing, the higher-quality candidates won’t even apply. Feel free
to borrow our SEO specialist job description
template. If you need more help figuring out how to hire great people, I strongly recommend the book “Who: A Method for Hiring.” It was written by Geoff Smart and Randy Street, two serial entrepreneurs who developed a four-step process for finding, hiring, and retaining the best talent. 3. Set up your task management software Once you’ve found your team members, you’ll need to keep them organized and efficient. This is where task management software like Trello or Asana comes in. I’ve used both. But I prefer Asana, as it’s more robust. You’re able to build to-do lists, Kanban-style boards, projects for specific tasks or teams, and more. Here’s an example of the board-style project page: Screenshot of
Asana dashboard Inside Asana, you can create
different projects for different Cell Phone Number List Nepal teams within your business, which you can see in the bottom left corner of the screenshot above. I have separate projects for separate businesses, as well as a “personal tasks” project for things I need to take care of that my employees and colleagues don’t need to see. For your SEO team, you can create a team called “SEO,” and then create projects for each SEO process. For example, you can create a “Content” project, the upcoming, in-progress, and finished content; a “Developer” project to assign tasks to and work with your developer; and an “Outreach” project for link building and content promotion. Here’s an example of one of the
content planning boards I use in Asana:
x, your SEO manager can have access to and oversee each project. They can comment directly on the tasks within Asana to keep everyone moving. But I also recommend setting up a chat channel like Slack for real-time communication that’s faster and less cumbersome than comments or emails. Need more help with Asana? Here’s an excellent video overview on how to set it up and use it: Final thoughts Building an SEO team can help you outscale and outpace your competitors on Google’s search results page. And having an in-house team gives you a competitive advantage. This can
also save you some money—
especially on things like link FLAT SEO TEAM STRUCTURE EXAMPLE building, where links can go for hundreds of dollars apiece (if you pay someone else for them). However, it is a big commitment to hire and manage an entire department, so this method isn’t for everyone. Think long and hard about which method is right for you before you make a decision. Want to learn more? Check out some of these other great guides to SEO: SEO Basics: Beginner’s