Your target market also dictates the channels you’ll use. People in their 50s and 60s may be more active on Facebook. In contrast, 20- to 30-year-olds may be present on Instagram and TikTok.
Establish a Definition
Finally, define what “qualified mortgage leads” means to you and make sure your team knows it, too.
Typically, a lead is the personal or specific database by industry professional contact information of a potential real estate buyer. However, you can add specific qualification criteria to help segmenting your audience you fully define a “lead” for your mortgage business.
Once you’ve defined
your basic goals, you can try the mortgage lead generation strategies below.
8 Mortgage Lead Generation b2c phone list Strategies for Brokers
As real estate brokers or agents, here are 8 mortgage lead generation strategies you can experiment with to develop your lead generation setup.