For example, if you’re a fast-fashion brand, you can’t preach sustainability. That’s just not gonna fly. Buyers can tell when you’re just jumping on a cause to win them over and studies like this one from The University of Chicago show they will united states of america email lead not support performative allyship.
Think about what your brand genuinely believes in; what change would it like to see in the world, and how does it reflect that in the way it does business? Returning to our example of sustainability — one brand that advocates this well is Allbirds.
The company’s shoes and packaging are made from natural resources, and 90% of the materials are recycled. It also works with the non-profit SOLES4SOULS® to donate lightly used products to charity.
It discusses all of these practices in detail on its website and even releases an annual sustainability report to hold itself accountable.
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3. Using AI to Turn Text Into Multi-Channel Campaigns
In my opinion, one of the best use cases spain cell phone number list of AI in marketing is repurposing.
Repurposing your content for a new medium, format, or audience is an efficient way to get even more out of the work you’ve already done, and AI makes it faster to do than ever before.
How else can you use AI to repurpose content?
- Turn blog posts into video scripts.
- Transcribe podcasts or videos into blog articles. (Pro Tip: DeScript or Otter.ai)
- Transform long-form content into short-form social media posts.
- Create visuals based on long-form content to share on social.
- Build landing pages from email sequences or podcasts.
- Turn product content into marketing promotional materials.
- Take raw data and create data visualizations and reports.
HubSpot’s Content Remix is one tool built specifically with content repurposing in mind.
With Content Remix, Professional and Enterprise-level users of Content Hub can transform existing content into new formats.
This can be materials you have hosted on HubSpot (i.e. images, social posts, text messages, ads, and blog posts) or new content you upload to the tool.
You can remix content from the content remix tool, the overview page for your posts or pages, and the content editor.
1. Flesh out your target audience.
Before launching any campaign, let alone a B2C marketing campaign, you need to know who you are trying to reach — in other words, who your target audience or buyer persona is.
Once you understand that, you’ll know what preferences and behaviors your strategy needs to align with. Dig into your buyer personas, paying careful attention to their shopping behaviors, where they consume content and their pain points.
If you don’t have buyer personas, better late than never. Use our free template to document all the key information for your B2C marketing strategy and other initiatives.
2. Define your goals and metrics.
With your audience identified, what do the ripple effects of expanding inbound consumption are huge you want to accomplish with them? Do you simply want to build brand awareness? Do you want to increase sales?
Clarify your goals using the SMART framework and use them to identify what metrics you’ll use to track your progress toward them.